Yoga Festival "Inhale"
“Inhale” is a project designed for a four-day Yoga and Mindfulness festival nestled in the tranquility of the mountains. The festival is a celebration of the ancient practices of Yoga and mindfulness, aiming to promote inner peace and self-discovery among its participants.
01 Brainstorm
The brainstorming process was an essential first step in shaping the project. It involved exploring various styles and color schemes that would resonate with the essence of Yoga and the serene mountain setting of the festival.
1. Understanding the Audience: Research was done to understand the target audience - Yoga enthusiasts seeking a celebratory yet tranquil festival focusing on mindfulness and inner peace.
2. Understanding Yoga: The first step was to delve into the philosophy of Yoga, understanding its roots and what it represents - a union of mind, body, and spirit.
3. Style Exploration: Various artistic styles were explored, seeking one that would best represent the elegance and fluidity of Yoga.
Color Palette: Colors play a crucial role in setting the mood. A palette was chosen to reflect the calm and soothing nature of Yoga and the vibrant energy of the festival.
4.Finalizing the Concept: After thorough research and multiple brainstorming sessions, a concept that encapsulated the spirit of the festival and the essence of Yoga was finalized.
This comprehensive brainstorming process helped shape “Inhale” into a project that truly represents the Yoga and Mindfulness festival.
02 Poster
The poster for the Inhale Yoga and Mindfulness festival creatively uses typography to reflect the spirit of the event. The name "Inhale" is set in a bold, striking font in the middle of the Poster, inviting viewers to take a deep breath and focus their attention. Above this, the messy, uneven line of text spelling "stress" represents the frenzy and worries of everyday life. But this turbulent text transforms into the smooth, even line of "calmness," visually demonstrating the transition that yoga and mindfulness can provide. The thoughtful typography mirrors the transformative power of breath and inner peace that participants will find at Inhale. With simple but meaningful design, the poster conveys the essence of the festival - the journey from stress to calmness, anxiety to tranquility, aided by time spent simply inhaling and exhaling.
Mockup Freepik by berlionemore
03 Brochure
The front cover of the brochure features a flowing line art that transforms the word "Inhale" into a sitting yoga pose, reflecting the theme of breathing and movement. In the font middle panel displays a map to the festival location and on the right the words "Inhale" and "Exhale," providing practical information for attendees. On the inside panel lays out details on the festival schedule, teachers, and daily highlights. Each day spotlights a special yoga practice, such as Stress Free, Stronger, or true to Myself meditation. With its calming imagery and thoughtful design, the brochure evokes the spirit of yoga while providing guests all the details needed for an enriching festival experience focused on inhaling positivity and exhaling stress.
Mockup Freepik by yeven_popov and rezaazmy
04 Color Palette and Fonts
The color palette for this project draws inspiration from the Pantone Color of the Year 2024, focusing on warm, energizing pastels. Janna, Mandy Pink, Froly, Corvette, and Rose Bud were selected to evoke a sense of optimism and vibrancy. These lively hues complement the theme and resonate with current color trends.
For typography, a bold font is used for the main titles and headings to make them stand out. This clear, high-impact style immediately grabs attention. A handwritten, flowing script is chosen for subtitles and supporting text to add personality and elegance. Finally, a clean variable-width font is used for the body copy and informational sections to aid readability.
Together, the mix of fonts and colors create a palette that is both fresh and timeless. The boldness draws focus while the pastels add a whimsical touch. The result is a vibrant, inspiring and uplifting color story and typographic hierarchy that perfectly suits the essence of this project.
